Client: RECLAIM APPALACHIA

Rebranding of RECLAIM APPALACHIA. RECLAIM APPALACHIA is a company based out of West Virginia that focuses on restoring closed or abandoned coal mines by using ex coal miners as well as other people from communities residing in Appalachia. The logo and it’s color are inspired by the Appalachian mountains, as well as draws some influence from the classic recycling logo. I landed on this solution as the logo because it not only represents the mountains, but also the movement it creates symbolizes transitioning forward. The overall look of the rebrand is meant to create a feeling of simplicity, professionalism, freshness, impactful, inviting, and informational.