Client: Take The Shot

Branding Identity created for Take The Shot. Take The Shot is a small photography agency that focuses on little league sports. When creating this branding identity I focused on the target audience, which in this case is children. As well as a logo that represents both sports and photography while appearing energetic. The logo mark itself is loosely based on a person running, the letter “S” for sports, and also camera aperture. The color palette is bright, inviting, attention grabbing, and playful. The typeface of the wordmark is bold with light italics that is meant to represent a kinetic energy.